¶ 1 Leave a comment on paragraph 1 0 The discussion during the last week was close to the kind of expertise I provide for my team: indeed, me and Michael are responsible for the Community Management development of end/line.
¶ 2 Leave a comment on paragraph 2 0 Last week’s readings emphasized the relevance of the image for a digital project, especially if the audience to reach is made of academics or scholars or teachers (this is the case for end/line). Me and Michael are working following two different directions: he is indeed working on the aspect of the app as it will appear to our potential users through our communicative devices, such as our Commons blog and our Twitter account. I am instead responsible to establish potential connections between end/line and the TEI community.
¶ 3 Leave a comment on paragraph 3 0 During last week, I tried to increase the number of potential testers for end/line by reaching people involved in the TEI community. First of all, I engaged with the TEI listserv by launching a call for applicants: the results were not so bad, because I received emails from the US and from different European countries. In the email I sent, I inserted the links to end/line blog and to our Twitter account; moreover, I also posted the same text used for the call on our blog, and I tweeted it. This connection between email, blog and post resulted in a positive communicative circle, because one guy from UK asked to be considered as tester by commenting the post I wrote.
¶ 4 Leave a comment on paragraph 4 0 Following prof. Rhody’s advisements during last class, I also tried to follow other strategies. I found other groups of TEI scholars on the Web, and I subscribed to their mailing list: this allowed me to repeat the call for participants and to gain other 5 or 6 testers. I also contacted directly some people I know, who I considered potentially interested in experimenting with end/line: this allowed me to find another scholar interested. Finally, I checked all the TEI project enlisted on the TEI websites, contacting the professors or scholars directing those projects (and following them on Twitter, if they have a Twitter account). I have also subscribed to Digital Humanities Slack.
¶ 5 Leave a comment on paragraph 5 0 To involve unknown people in a project they don’t know is an important reputation matter. Until now, the description of the project I inserted into the call, as much as our blog, convinced the potential testers to be part of the project. This seems to prove that our communication strategy is working and should allow us to reach our goals.
